Targeting, sequences and the call layer, built and run as one system. Proven on your own pipeline data, against a number you agree up front, before you pay to build anything.
Most of the market sells activity. A pod of SDRs, a monthly send volume, a dashboard of connection requests. You pay for the effort and you carry all of the risk on whether any of it becomes revenue. If you have already run one of those contracts you know the shape of it. Month one is setup, month two is the data warming up, month three is a handful of meetings that were never going to close, and by month four you are the one explaining it to everybody else in the business.
What you are really buying is a claim about your own pipeline. The only honest way to settle a claim like that is to test it on your own data before money changes hands. Your CRM already holds most of the answer: which accounts closed, how long they took, what the first conversation looked like, how many enquiries arrived and never got a reply. We start there, because it is the only evidence that is genuinely about your business rather than somebody else's.
At this deal size the arithmetic changes. You do not need volume, you need the right forty conversations a quarter. That makes targeting most of the job. A short list of accounts that genuinely have the problem, researched properly, beats twenty thousand contacts scraped off a job title. The rest of it has to run as one system rather than three tools handing off to each other, because every handoff between a list, a sequence and a caller is a place where a company that wanted to talk to you quietly drops out.
The Meeting Machine is the deployment behind this. A software company whose growth had been entirely warm introductions, with no repeatable way to start a conversation outside the founder's own network. Targeting, sequences and the call layer were built and run as one system, putting partnership conversations straight into that founder's calendar. That is the shape of the work. Not more noise, a reliable way to get in front of the small number of companies where a conversation is worth having.
Before you pay to build anything, we agree a number. Meetings a month, qualified pipeline, cost per booked conversation, whatever the honest measure is in your business. Then we prove the system against it using your data, not a case study borrowed from another industry. You see the working. If the numbers do not hold up, you have spent half an hour and a data export, and we tell you so instead of selling you a retainer and hoping the third month looks better.
This is deliberately uncomfortable for us and it is meant to be. It moves the risk to our side of the table and it filters the work, because we can only take on businesses where the numbers actually support a build. That is why we work with companies from five million in revenue upwards, in the UK, Ireland, the USA and Australia, and why the first conversation is with a founder rather than a sales rep.
The pattern holds anywhere one customer is worth a lot and the buying committee is small enough to name. A SaaS lead generation agency brief usually turns out to be pipeline for a founder led sales motion or a partnerships channel, where the target list is short and the first conversation has to be credible from the opening line. A LinkedIn lead generation agency brief is the same system with the network as the entry point rather than the inbox, which at this deal size is often where the first conversation has to start.
We do the same work for professional services and for agencies themselves, where lead generation for marketing agency owners is usually the last thing anyone gets round to building properly. The constraint is identical in each case. Enquiries arrive and go cold, the founder's network has been fully worked, and there is no system that reliably starts conversations with strangers who should already be customers.
Half an hour with a founder to find where the pipeline actually leaks, and whether the numbers justify a build at all.
We set the figure the system has to hit before it is worth paying for, in writing, in your terms.
We run the proof on your own data and show the working. Nothing gets quoted until that gate is passed.
Targeting, sequences and the call layer go live as one system, instrumented so every booked meeting traces back to what produced it.
Nothing here is sold as a silo. Most engagements start with one of these and pull in the next once the first is paying for itself.
Half an hour with a founder, not a sales rep. We tell you straight whether a machine fixes this, what it would cost, and what it would return.
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