It works the phone, the forms and the inbox as one queue, qualifies against your criteria, and puts the job in the diary. Day, night, Sunday. You get a booked calendar instead of a list of missed calls.
We call ours the Setter, and it is live. It answers, qualifies and books every enquiry within seconds of it arriving, day or night. It works the phone, the forms and the inbox as one queue, chases the ones that go quiet, and hands the owner a booked diary instead of a list of missed calls. That is the product. It is running in home services right now, not sitting in a roadmap.
Most businesses at $5M and above are not short of enquiries. They are short of coverage. The call at 6.40pm goes to voicemail. The web form lands in an inbox that gets opened the next morning. The quote request queues behind three other jobs. None of that is a marketing problem, and spending more on ads does not touch it. The agent covers the gap between an enquiry arriving and one of your people being free to deal with it.
Owners usually reach for one of two mental models. Some picture an AI receptionist, something that answers politely and takes a message. Others picture an AI SDR, something that chases and qualifies. It does both, and the two turn out to be the same job seen from either end of the queue. Answering fast is worth nothing if the enquiry is never qualified or booked, and careful qualification is worth nothing if it happens fourteen hours after the person rang.
Someone with a burst pipe or a dead boiler is not researching. They are working down a list of names. They ring the first company, and if nobody answers, they ring the second. By the time your office opens, that job has been booked by whoever picked up. You never see it in your CRM, because it never became a lead. It arrived, waited, and left.
Answering in seconds changes where you sit on that list. The agent picks up immediately, asks the same qualifying questions your best coordinator would ask, checks the job against your criteria and your service area, and offers a slot from the live diary. The enquiry is closed out before the caller has a reason to dial anyone else. We are not going to quote a study at you. Pull one week of your own call log, count the after hours calls and the Saturday form fills, and the argument makes itself.
The first thing every owner says is that an AI will sound like an AI, mishandle a nervous customer and burn a lead that cost real money to generate. That is the correct objection. A generic bot pointed at your phone line will do exactly that, and it will do it to your best leads first.
What prevents it is narrow scope and a hard handover. The agent is built for one job, taking an enquiry and booking it, not fielding anything a caller could conceivably ask. It works from your services, your language, your service area and your booking rules, so it is confident inside that box and never improvises outside it. Anything that is not a fresh enquiry leaves the agent straight away. Complaints, existing jobs, an angry caller, anything unusual or commercially sensitive, all of it routes to a person with the conversation attached, so they pick up mid thread rather than starting from nothing.
Every call and message is recorded and reviewable. You listen to what it actually said in week one rather than taking our word for it, and we tighten it from there. The honest comparison is not the agent against your best person on their best day. It is the agent against voicemail.
The cheapest pipeline a business owns is the list it already paid for. Quotes that went quiet, jobs priced and never won, customers from three years ago nobody has contacted since. That database was funded by marketing spend that cleared your bank account a long time ago, and for most companies it sits untouched in the CRM.
The same AI sales agent works it. It reopens the conversation, handles the replies, qualifies whoever comes back and books the ones worth booking, so your team only ever speaks to people worth speaking to. It runs alongside the live enquiry queue rather than instead of it. It is also the cheapest way to find out whether the agent can hold a real conversation with your customers, on people you have already paid for, before you commit to anything larger.
We take your call recordings, your forms and your inbox, and map how an enquiry actually travels through your business today, including the ones that quietly die.
The agent is built and tested against your own enquiries and scored on a number agreed up front, before you pay to build it.
It goes live across the phone, the forms and the inbox as one queue, with the qualifying criteria, the booking rules and the human escalations set with you.
We review the transcripts every week, tighten the questions and the handover thresholds, and widen its scope only where it has earned it.
Nothing here is sold as a silo. Most engagements start with one of these and pull in the next once the first is paying for itself.
Half an hour with a founder, not a sales rep. We tell you straight whether a machine fixes this, what it would cost, and what it would return.
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