Most enquiries are not lost to a competitor. They are lost to the gap between someone getting in touch and someone getting back to them. We close that gap and hand you a booked diary.
The traditional arrangement is people on phones working a list, paid per meeting booked. It works while the list is warm and the callers are good, and it degrades quietly the moment either stops being true. The cost per meeting is visible. The cost of the meetings that never got booked is not.
The failure is rarely the calling. It is the timing. An enquiry arrives at nine at night. A form is filled in on a Saturday. Someone asks a question and waits three days for an answer they needed in ten minutes. By the time a human picks it up, the person has moved on, and nothing in a monthly report shows you that happened.
The work we treat as the product is the part usually treated as somebody else's job: answering immediately, qualifying honestly, and chasing the ones that go quiet without being asked.
This is not a capability we are describing. The Setter is live in a home services business. It answers, qualifies and books every enquiry within seconds of it arriving, and it works the phone, the forms and the inbox as one queue rather than three separate inboxes nobody owns.
It chases the ones that go quiet, on its own, at the intervals agreed beforehand. What the owner receives at the end of it is a booked diary rather than a list of missed calls to feel guilty about.
The qualification criteria are yours. That is the part a subscription product cannot do, because a product has to work for everybody and therefore has to average out exactly the rules that make your business different.
Autonomy is scoped per action rather than granted wholesale, and the boundary is written into the specification before anything is built.
Answering and qualifying run unattended, because the cost of getting those wrong is a follow up. Anything that commits you, quotes a price, or touches a payment goes past a person first.
When it does not know, it stops and flags rather than inventing something. That refusal is engineered deliberately. The failure that damages a business is not a system saying it needs to check, it is a system producing a confident wrong answer that a customer then holds you to.
Paying per booked meeting sounds like aligned incentives and quietly is not, because the cheapest way to deliver more meetings is to lower what counts as one.
We agree what a qualified booking actually means to your business before anything runs, prove the system hits that standard on your own enquiries, and only then price the build. If it misses, you do not buy it.
Nothing here is sold as a silo. Most engagements start with one of these and pull in the next once the first is paying for itself.
The things owners actually ask on the first call.
Neither, and the distinction matters for what you can expect. A call centre is people on a rota, so it stops when they go home. Software is a product you configure. This is a system built around your qualification criteria and operated for you, which is why it can answer at nine at night and still apply your rules rather than generic ones.
They are answered when they arrive. That is most of the point. The gap between an enquiry landing and someone responding is where the majority of lost work actually goes, and it is widest at exactly the times a human team is not there.
The honest answer is that it depends on the channel and on how much you let it do unsupervised. We scope that with you rather than promising it is indistinguishable. Where a wrong impression would cost you a job, a person is in front of it by design.
It wires into the stack you already run. The queue it works is your enquiries and the diary it fills is your diary. We would argue against replacing a working system to accommodate a new one, because that turns an automation project into a migration project.
An SDR is a good answer when the volume justifies a salary and the work is genuinely conversational. This suits the situation where the volume is spiky, the enquiries arrive outside working hours, or the qualifying is rules based rather than judgement based. If a person is the better answer for your situation we will say so on the first call.
Half an hour with a founder, not a sales rep. We tell you straight whether a machine fixes this, what it would cost, and what it would return.
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