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02 Lead generation

The lead generation agency that runs the machine it builds.

Targeting, sequences, the call layer, and an AI sales agent that works every reply and books it. Proven on your own numbers, against a figure agreed up front, before you pay to build anything.

TargetingSequencesAI sales agentDatabase reactivationBooked callsProof gate

What a lead generation agency usually hands over

The standard arrangement is simple enough. An agency assembles a list, writes a sequence, sends it, and reports on opens and replies. What arrives at your end is a spreadsheet and a monthly summary. Whether any of it turned into revenue is treated as your problem, because the agency's obligation ended at delivery.

That model breaks in the gap between a reply and a conversation. Someone answers at nine at night. A form gets filled in on a Saturday. A prospect asks for more detail and nobody follows up for three days. The list was fine. The handling was not, and no open rate will show you that.

We build for the gap. The parts most agencies treat as the client's job, the answering, the qualifying, the chasing and the booking, are the parts we consider the actual product.

The machine, not the list

Four things run as one system: the targeting that decides who hears from you, the sequences that reach them, the call layer that gets a voice into it, and an AI sales agent that works every reply. Split those across four vendors and the seams between them are where your pipeline leaks.

The Setter is the live version of this in home services. It answers, qualifies and books every enquiry within seconds of it arriving, day or night. It works the phone, the forms and the inbox as one queue, chases the ones that go quiet, and hands the owner a booked diary instead of a list of missed calls.

The Meeting Machine is the outbound version, built for a software company whose growth had been entirely warm introductions. Targeting, sequences and the call layer run as one system, putting partnership conversations straight into a founder's calendar.

The cheapest pipeline you already own

Before any new spend, there is the list you already paid for. Old enquiries, quotes that went cold, customers who bought once and were never contacted again. Most businesses at your size are sitting on thousands of these records and treating them as dead, because nobody has the hours to work them properly.

Reactivation is the first thing we run, for two reasons. It costs nothing in media, and it tells us what your market responds to before we spend anything acquiring anyone new. The replies are real objections from real buyers, and they go straight into the sequences we write next.

The AI sales agent works every one of those replies, qualifies against your criteria, and books the ones worth booking. Your team only ever speaks to people worth speaking to.

Proven before you pay to build it

We do not ask you to buy a system on a promise. We agree the number up front, the one that decides whether this was worth doing, then prove the system against your own data before you pay to build it.

That gate is uncomfortable to offer, and it is the reason we offer it. An agency confident in the mechanism can afford to be measured on it. One selling volume cannot, which is why the industry standard is a retainer and a report.

It also changes what the first conversation is about. Not our case studies, your numbers. How many enquiries you get, how many are answered inside five minutes, how many never get a second attempt, and what a closed job is worth. If the arithmetic does not work, we will tell you on the call.

How it runs

Map the numbers

We go through your enquiry flow and your dormant database, and agree the single figure that decides whether this works.

Prove it on your data

The system runs against your own records first, measured against that figure, before you pay to build anything.

Build the machine

Targeting, sequences, the call layer and the AI sales agent go in as one system, wired to your CRM and your calendar.

Run and tighten

We hold the number every month, feed what the replies tell us back into the targeting, and report against revenue rather than opens.

The rest of the stack

Nothing here is sold as a silo. Most engagements start with one of these and pull in the next once the first is paying for itself.

We will look at your numbers before ours.

Half an hour with a founder, not a sales rep. We tell you straight whether a machine fixes this, what it would cost, and what it would return.

Book the call